Ben Irving

AWARE

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AWARE Behind The Scenes
AWARE trailer

Bachelor of Creative Media Production

Aware is a short film series that aims to grapple with the lack of representation in the media showing the uncomfortable realities of drug and alcohol use in Aotearoa. In collaboration with the New Zealand Drug Foundation, our project strives to create a fresh perspective on today’s drug and alcohol advertising. We aim to replace the age-old ‘just say no’ message with a new harm reduction ideology.