Bachelor of Design with Honours
Perceptions of environmentalism are shifting for the better in Aotearoa. However, sustainable products and practices remain framed as something separate; something other. ‘The New Green’ explores how the power of branding can contribute to changing this perception, featuring case studies and conversations with those navigating this fast-evolving space. It also explores how design and designers can accelerate the normalisation of sustainability, removing consumer hesitancy that can come from the current connotations of ‘eco’.