Projection on physical model
Bachelor of Design with Honours
‘Melanomore’ is a campaign that motivates young adult New Zealanders to protect themselves against melanoma by providing awareness and services through an engaging experience. New Zealand has one of the highest global rates of melanoma, with around 360 deaths per year. This campaign will facilitate changes in attitude by engaging the target audience through a 24-hour positive experience and service method. ‘Melanomore’ will encourage the sun-safe practices required in a high-risk environment of the summer music festival, Rhythm and Vines.