Brianna O'Brien

(re)consider

HomeVisual CommunicationBrianna O'Brien

Bachelor of Design with Honours

‘(re)consider’ is a publication that identifies existing personal values to encourage fashion consumers to reevaluate their purchasing decisions to reflect their values. The intention is to flip the narrative currently seen within traditional fashion media of ‘buy this now’ to ‘this is what I already have, this is why I bought it, and this is why I love it’. The publication uses a minimalist approach to ensure storytelling and personal experience is at the forefront.