Pages of the Greenlight website, where carbon emissions data from purchases can be tracked.
Greenlight implements a traffic light system to make product carbon footprints easier to understand.
Showing how Greenlight is made accessible through the entry point of online supermarket shopping.
Bachelor of Design with Honours
‘Greenlight’ is a regulated product carbon emissions tracker integrated into supermarket websites. Designed to mitigate the greenwashing phenomenon, it utilises a traffic-light system to show comprehensive product carbon scores. Purchases contribute to your carbon score, which is managed in your personalised dashboard. Reduce your carbon score, earn awards, challenge friends, accumulate points, and level up. ‘Greenlight’ inspires sustained tracking of carbon emissions, changing how you make purchase decisions.